Core Beliefs of Business Coaching

• The individual being coached is creative, intelligent, resourceful and whole
• The coaching process pays attention to the person as a whole
• The coaching relationship requires mutual respect and honesty
• The goal of coaching is to help people remove obstacles to their success
• The coaching relationship is one that is entered into willingly by both parties
• The coach is not invested in "being right"
• The coach focuses more on asking questions than making statements
• Coaches have a philosophy regarding human beings that emphasizes what is "right and positive" about them vs. what is "wrong or dysfunctional"
• Coaching combines safety and challenge
• In a coaching relationship, both participants are motivated to be their very best
• Coaching centers on the present and the future, not the past
• The coach does not force any particular agenda on the coachee
• The coach and coachee design the parameters of the relationship together

Robert C. Meyer, MBA, CBC
President